16 November 2017 – 14 January 2018
UKS

EXHIBITION
New Picture—The Work of Bea Feitler

Traveling from Berlin, UKS proudly presents a distilled part of the exhibition New Picture—The Work of Bea Feitler, first presented at the non-profit exhibition space Between Bridges earlier this autumn. Curated by Marte Eknæs and Nicolau Vergueiro, the itinerant show is the first ever display solely dedicated to late Brazilian designer and art director Bea Feitler (1938–1982). It features original magazines, books, reproductions and personal photographs documenting her meteoric career, from the late 1950s until her death in 1982. Best known for her graphic design work in magazines including Harper’s Bazaar, Ms., Rolling Stone, and the modern Vanity Fair, she left an indelible mark upon the face of American graphic design by offering a new approach to the magazine experience.

Feitler’s expressive freedom, evidenced by shifting standards to a female gaze, allowed her to renegotiate the commercial representation of women and to use the magazine as a mass vehicle to address social issues through her vibrant aesthetic. The exhibition follows some of Feitler’s recurrent themes, including the human silhouette, the centerfold as compositional device, and collaging, through which she reimagined the relationship between the body and graphic design in both layout and sensorial terms. “A magazine should flow. It should have rhythm. You can’t look at one page alone—you have to visualize what comes before and after.”
New Picture—The Work of Bea Feitler curated by Marte Eknæs and Nicolau Vergueiro is traveling from Between Bridges in Berlin, an exhibition space run by Wolfgang Tillmans. The exhibition in Berlin was organised by Eugen Ivan Bergmann.

The exhibition has been made possible by the generous help of Bruno Feitler. Additional material is provided by The New School Archives and Special Collections, New York.

The exhibition is supported by the German Embassy in Oslo.

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* Image: Mock-up from Rolling Stone’s “Snap Judgments: A Rock & Roll Retrospective 1969–1977”, 1977. TK is an abbreviation for “To come” used to signify that material will be added at a later date. Courtesy of The New School Archives and Special Collection, The New School, New York, NY.

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